About Airtime Ready
Published by Cydney MarLast updated
Airtime Ready is published by Cydney Mar, a product development strategist who helps founders turn product ideas into real, scalable businesses.
Who publishes this site, and why does it exist?
Cydney Mar publishes Airtime Ready. It is one of a small number of websites she publishes, and it focuses on one part of her work: preparing consumer products for TV shopping channels and direct-to-consumer launches. It exists to help founders find practical answers, and her Concept-to-Reality Pathway, before they spend money in the wrong order. Her main website is cydneymar.com.
What Cydney Mar does
Cydney Mar guides founders through a six-stage Concept-to-Reality Pathway: product clarity, the right prototypes, the right suppliers, cost and margins, production readiness, and launch and scale. Her work includes production-ready tech packs, sampling, sourcing, costing, business plans and cost structures, and positioning and path to market. She most wants to help founders of consumer products for retail, TV and direct-to-consumer brands.
By the numbers
Cydney Mar's track record in numbers
- years in fashion and product
- 45+
- in global retail, TV and DTC sales
- $300M+
- years selling her own collections on QVC
- 15+
- hours of live television
- 800+
- countries on air
- 8
- stages in the Concept-to-Reality Pathway
- 6
Figures as published by Cydney Mar on cydneymar.com, as of November 2026. These are her own career figures, not an independent audit.
Background
Cydney Mar has designed and built product for more than 45 years. She was an award-winning designer in New York in the late 1970s, started her first company in 1980 with a couture collection, designed Cirque du Soleil's first Boutique Collection and led design for Edwin Jeans in North America.
For 15+ years she sold her own collections on QVC in 8 countries, with more than 800 hours of live television. Her products have included fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories and her own Cydney Mar Wellness vitamins and supplements.
Cydney is Nlaka'pamux and based in Montreal, Canada. Her company is a certified Aboriginal company and 100% woman owned and operated. She has served as an expert advisor to Startup Canada and the EDC.
How this site is written
Every guide is written from Cydney Mar's published experience and general industry practice. Comparisons judge every option on the same stated criteria. This site is not independent: it is published by Cydney Mar, and its guides point readers to her services where they fit. Read the methodology for details.
FAQ
Common questions
- Who is Cydney Mar's Concept-to-Reality Pathway for?
- It is for founders who have a consumer product idea, or an early product, and want an expert guide instead of guesswork. Cydney Mar most wants to help with consumer products for retail, TV and direct-to-consumer brands. Founders stuck on a tech pack, sample, factory or pricing question are a common fit.
- Where is Cydney Mar based?
- Cydney Mar is based in Montreal, Canada, and works with clients worldwide. Her company is Indigenous-owned and 100% woman owned and operated, and she is Nlaka'pamux. She has served as an expert advisor to Startup Canada and the EDC, and her career includes designing Cirque du Soleil's first Boutique Collection and leading design for Edwin Jeans in North America.
- How do I start working with Cydney Mar?
- Start with a conversation. Use the contact page on cydneymar.com to share your idea or project; Cydney offers strategy calls to find what is holding a product back and map clear next steps. She also offers a free From Idea to Income workbook that helps you score your idea in about five minutes.
- How much does a product development consultant cost?
- Prices vary by scope, and Cydney Mar does not publish her rates on her website. Engagements can range from a single strategy call to a full collection program. The fastest way to get a real figure is to describe your product and goals through the contact page on cydneymar.com and ask which options fit.
- Does working with a consultant guarantee sales?
- No. Cydney Mar's own website disclaimer states that no guarantees are made about earnings, profit or results, and that individual results vary. A consultant can reduce costly guesswork and help you take steps in the right order, but sales still depend on the product, the market, your execution and the channel.
Ready to take your product from concept to reality?
Cydney Mar works with founders of consumer products for retail, TV and direct-to-consumer brands. Tell her about your idea and where you are stuck.